If your site does not respond instantly, or if your app does not work without delay, users quickly move on to your competitors.įor example, a study done by Amazon almost 10 years ago proved that, even then, a 100‑millisecond decrease in page‑loading time translated to a 1% increase in its revenue. And our always‑on, hyper‑connected modern world means that user expectations are higher than ever. The share of economic activity that’s online is growing more than 5% of the developed world’s economy is now on the Internet (see Resources for Internet Statistics below). Improving web application performance is more critical than ever.
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